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Victor was talking today about the course that God sets us each on and how we never know where that’s going. We just get on the train and ride, right? That reminded me that I used to work for an organized Sabbatarian Church of God – with their national youth program – a number of years ago. While I was there I met a man named Guy Swenson. We’ve been friends ever since. He worked for the church as an aide to person who was responsible for the entire U.S. ministry of that church. The reason they hired him was because he had a business background. From his background, he brought some powerful ideas to the table about how to organize and create a structure that was going to help everybody.
One of the ideas that he brought was sort of self-study. I don’t know what you would call it in business terms, but companies study their own behavior. They study their methods. They do that to learn what works and what doesn’t work so they can make changes that increase the productivity of the organization. In his digest of the data about the church – especially church growth – he found that, in spite of a heavy orientation toward media evangelism, in the last decade of the church at that time, he found that the church grew primarily by member contact with their circle of relatives and friends and acquaintances. That was interesting because that church was spending millions of dollars on media evangelism and member efforts cost nothing – and they were doing the work, really, without even realizing it.